VEDI
HERBALS
Vedi Herbals is a young and fast emerging enterprise for Herbal Healthcare, Body care , and the first hemp-based products based in India. Commitment to provide quality products defined by nature and manufactured with technology, at an affordable price. The products are based on the principle of Ayurveda, using finest ingredients sourced from across rural India
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Scope of work:
– Branding
– Packaging
– Art Direction
– SEO/SEM
– Online Marketing
– Marketing Collaterals
– Print Collaterals
– Retail Design
Vedi’s Herbals, the story behind cannabis in India.
The aim was to introduce and legalise cannabis based medicines in India. The introduction of Vedi Herbals in the market made a significant change on how people look at cannabis as a medicinal form and not a recreational drug. This is it all started.
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Vedi Herbals is dedicated to maintaining transparency, approachability, and clarity in its interactions with consumers. This commitment is reflected in our design and art direction, which utilize natural tones, elements, and colors. The name “Vedi” is intended to evoke a strong emotional response, distinguishing it from more neutral terms like “bike rack.” Recognizing that emotions significantly influence decision-making, Vedi Herbals aims to establish a profound emotional connection with its audience. While a logo or storefront alone cannot convey the entirety of a brand’s narrative, strategic use of brand colors provides an effective means of engaging directly with our clientele.
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We designed a user-friendly brand architecture that balances content and imagery, making it easy for others to implement various designs. The simple formats ensure anyone can seamlessly work within Vedi’s guidelines and framework.
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We created the packaging for Vedi Herbals keeping in mind a clean and nice flow with the design architecture, easy-to-read content with a simple architecture and colour coding that can easily be adapted across all products. Creating packaging design that is simple and usay to understand.
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Our packaging for the hemp-based Bath and Body line combines simplicity with sophistication. It is thoughtfully designed to appeal to both affordability and elegance, ensuring that it attracts a broad range of consumers while reflecting the product’s high quality.
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The authentic Ayurveda and supplement range was crafted to appeal to diverse audiences while maintaining the distinct Vedi design architecture. This ensures that the brand’s impact and aesthetic remain consistent across all touchpoints.
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Vedi opened the first Medical Cannabis clinic in India in Koramangala, Bangalore. Vedi Wellness Centre provides Ayurvedic doctor consultation, nutritional consulting and Ayurvedic medicines, herbal supplements and natural body care products.
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ADVERTISING,PRINT
AND SOCIAL MEDIA DESIGN
Developing diverse strategies to reach a broad spectrum of target groups through various channels, including magazines, newspapers, and social media ads, while ensuring that each method maintains a distinct focus without overlapping.
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INTRODUCING SOMETHING NEW IN 2021
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