SHANTIVIJAY
JEWELLERS
Shantivijay Jewelers is a brand built on legacy and heritage. Of great stories that have been part of India’s history. A philosophy. A personal bond. Handed down from one generation to the next to let us create pieces with the highest level of craftsmanship and finesse.
Scope of work:
-Re-Branding
-Packaging Design
-Art Direction
-Space Design
-Print Collaterals
-Retail
50% GAP
Great legacy requires great designs. The story has been widely written about and finds a mention in the book “ Jewels of Nizam”. In 1989, the legendary artist M.F.Hussain designed a collection of 25 unique pieces for Shantivijay Jewelers. These stories needed to be extended further into their brand experience. We started with what the stationary would look like after a revamped identity. The stationary is intended for those who are buying into the brand experience and external stakeholders of the business.
50% GAP
50% GAP
Shantivijay Jewelers, now in its sixtieth year was built on legacy and heritage. So when they wanted to re-brand we had a look at their core proposition. It wasn’t the fine gems and jewellery or craftsmanship that made them the first choice jewellers of royalty. It was the strong value system that has been handed down for four generations that made every piece an heirloom creating stories that made their mark in history.
50% GAP
Shantivijay Jewellers, now in its sixtieth year was built on legacy and heritage. So when they wanted to rebrand,, we had a look at their core proposition. It wasn’t the fine gems and jewellery or craftsmanship that made them the first choice jewellers of royalty. It was the strong value system that has been handed down for four generations that made every piece an heirloom creating stories that made their mark in history.
50% GAP
Keeping a simple look for the packaging the elegant designs are simple and modern yet comes across as their legacy and branding has a new look and feel to all its elements.
50% GAP
50% GAP
Incorporating the visual identity into space design. We selectively incorporated the logo into the space, furniture, and more to have a minimalistic look and feel and at the same time have a brand presence.
50% GAP
50% GAP
50% GAP
Shantivijay Jewellers spotted in the August’19 Bride’s Today issue, with the pair of flawless kunzite earrings accentuated with citrines.
50% GAP
50% GAP
50% GAP
50% GAP
